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Ploy Raises £2.5M to Scale AI-Driven Identity SaaS Platform

SaaS

Business Honor
17 October, 2025

Ploy secures funding to grow cloud-based SaaS platform for automated identity and access management.

Ploy is a cybersecurity startup based in Shoreditch, London that has raised £2.5 million in seed funding to grow its identity management based on cloud platform. The funding round was led by Osney Capital, with support from Superseed, Tiny.vc, Rule30, and several experienced angel investors from famous cybersecurity companies.

Ploy's platform is Software as a Service (SaaS) solution made to help companies program the administration of user access and identity security. Processes like access reviews, compliance checks, and staff onboarding and off boarding are made simpler by the platform that is based on cloud. Ploy uses artificial intelligence to make identity administration more intelligent and effective while automating these operations to decrease human labor and enhance security.

The company plans to expand its global reach, speed up product development, and expand its marketing and sales operations with the new cash. Ploy will be able to meet the increasing need for automated, cloud-based identity security solutions with this funding. Founded by Jacob Prime and Harry Lucas, Ploy focuses on providing a seamless SaaS experience that integrates easily with existing business technology systems. Its customers include well-known companies like Payfit, Not on the High Street, and Times Higher Education.

The investment is led by Osney Capital, which focuses on early-stage cybersecurity investments in the UK and Canada. Usually starting at the seed stage, the company provides funding and professional advice to help entrepreneurs grow and expand. Ploy’s SaaS platform offers businesses a modern way to secure user identities and access in a world where cloud technology and automation are becoming essential.