Innovators to watch 2026

Nation Safe Drivers CEO Richard Holland on the Future of Roadside Assistance and F&I Innovation

Founded in 1962, Nation Safe Drivers has built its reputation on a simple but powerful promise: when motorists experience trouble on the road, help should arrive quickly, reliably, and professionally. For more than six decades, the organization has played a crucial role in keeping drivers on the move across North America, operating behind many of the most recognized roadside assistance and vehicle protection programs in the industry. Its infrastructure supports millions of motorists through partnerships with insurance companies, automotive dealers, fleets, financial institutions, and membership organizations. Since becoming CEO in 2023, Richard Holland has focused on modernizing the company’s technology foundation, expanding its ecosystem of partner brands, and strengthening the operational scale that enables nationwide service delivery. While honoring the company’s original... Read more