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Edtech Company Increases Stake in Health and Fitness Startup through Strategic Funding.
On February 5, PhysicsWallah (PW) announced an additional investment in Kay Lifestyle, a wellness-focused startup, through an exchange filing. The edtech company approved its second tranche of investment by subscribing 300 Series Seed Compulsorily Convertible Preference Shares (CCPS) at a value of INR 1.5 crore. Following an earlier investment into Kay Lifestyle, this will result in PW holding 41.18% of Kay Lifestyle's shares on a fully diluted basis.
Launched in January 2025 Kay Lifestyle operates in the health, fitness and wellness space by providing a full range of services for health, fitness and wellness, including yoga and meditation and dietary training. In the period ending December 31, 2025, Kay Lifestyle had a turnover of INR 1.17 crore, which indicates that they are still very much in early-stage growth and development. The strategic investment does not seem to be standard investment; PW also wants to use PW's existing technology infrastructure to create a community-led ecosystem while also supporting women-led businesses to develop. The focus on the creation of the community-led ecosystem shows that PW is trying to expand its business model away from its core edtech focus and into other consumer-focused market segments.
After going public, PW is taking a detailed approach to growth by looking into four compatible industries. PW has also made a commitment to finish their new investment by year-end and is dedicated to finishing all agreed upon projects on time. The new investment is indicative of the continuing trend of edtech companies expanding into the wellness and lifestyle space with the intention of diversifying their portfolios. By helping to support Kay Lifestyle, PW will be able to access the changing markets of holistic health and wellness services, along with the potential for synergies with their existing edtech platform.
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