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Business Insider Reshuffles Leadership as Media Company Pivots Toward Events and AI-Driven Content Strategy.
Business Insider CEO Barbara Peng announced that Chief Revenue Officer Maggie Milnamow and Global Head of Retail Sales Orlando Reece would be leaving the company. Barbara Peng acknowledged that both of these executives made important contributions during their time with the company. She highlighted Milnamow’s years of service and described her as an important member of the team that helped establish deeper relationships with clients and create new partnerships. Milnamow was recognized for her role in starting a new events business, which has exceeded all expectations thus far. Barbara also acknowledged Reece’s contributions as the sales leader and recognized that Reece has had the ability to motivate his team with his unique, personal style of communicating with others.
To address these exits, Business Insider is implementing a organizational restructuring. Anthony DeMaio has been named interim Head of Sales and will report to Peng. He has a wealth of experience, having served as Senior Vice President of Finance and Healthcare Partnerships in the Sales Division. In addition, Hannah Diddams has been promoted with an expanded role that includes leading B2B Marketing, Creative Studios, and the Events division. Ryan Dadd remains Head of Video Operations and will report to Steve Lagnado. The leadership transition follows an extensive transformation of the business.
In May 2022, Business Insider’s strategy changed by laying off approximately 20% of its employees and refocusing 100% of its strategy towards Events coverage and the emerging areas of AI while eliminating most of its traditional traffic dependent business model. With the start of the firm's third year of transformation, CEO Peng has established aggressive 2026 goals. With these goals, the company's objective is to continue constructing a more resilient and sustainable business as well as achieving financial success and becoming a daily must-have resource for core audiences. The continuing realignment of leadership demonstrates the company's commitment to change with regard to the rapidly evolving media and technology environment.
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