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RCI Expands Cruise Benefits through ONE Partnership to Elevate Global Member Travel

Travel and Hospitality

Business Honor RCI Expands Cruise Travel Benefits

Business Honor
21 November, 2025

New program offers deeper discounts, more cruise choices, and expanded global travel experiences.

RCI, the world's leading vacation exchange company, announced a significant expansion of its cruise and travel benefits, representing one of the major developments in the travel and hospitality industry. Through a strategic partnership with Open Network Exchange, ONE, RCI is enhancing its travel portfolio with more flexibility, value, and choice for its members worldwide. The enhanced program introduces a wider range of cruise options to suit the needs of every type of traveler-from luxurious and adults-only voyages to family-friendly sailings and culturally immersive experiences. Members can access up to 25% off public cruise rates and exclusive offers from major cruise lines. This expansion will also include access to over 350,000 worldwide experiences, allowing travelers to further enhance their vacations with curated excursions, activities, and destination-specific adventures.

Amy Lipka, Senior Vice President of Travel Solutions at RCI, emphasized that the company was committed to offering great value and flexibility in travel opportunities. Through the advanced technology platform of ONE, the members of RCI are now able to personalize their vacation experiences with even more ease, thus facilitating seamless planning and creating timeless memories. The revamped cruise program goes live in mid-December, just in time for vacationers planning the busy 2026 spring break and early-year travel period. This launch marks the latest move by RCI to reshape the vacation exchange market by offering unparalleled travel flexibility for its more than three million members.

Lani Kane-Hanan, CEO of Open Network Exchange at ONE, said this partnership takes the ability for RCI to innovate in the travel sector to the next level. The improved offerings give travelers more convenience, personalization, and value—three trends that are really shaping the future of the travel and hospitality industry. As RCI continues to expand its global presence and provide even more innovative experiences to members, the company solidifies its position as the leader in vacation exchange, providing new opportunities for immersive, flexible, and rewarding travel worldwide.