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CRO
Business Honor
22 August, 2025
Emma Crabtree joins Acuity to drive global sales, client relationships, and growth strategy.
Acuity Knowledge Partners (Acuity), a leading provider of research, analytics, and technology solutions to the financial services industry, has appointed Emma Crabtree as its new Chief Revenue Officer (CRO). Having over 25 years of experience in client relationship management and commercial strategy, Crabtree will have over a quarter century's worth of experience to draw upon to excel in the role, which will involve leading global sales, client relationships, and marketing at Acuity. Prior to Acuity, Crabtree was a senior leader at prestigious financial institutions such as BNP Paribas Securities Services and RBC Investor & Treasury Services. Her most recent position was Group Chief Commercial Officer at IQ-EQ, where she drove organic expansion, strengthened relationships with clients, and directed commercial and marketing efforts across a diverse investor services portfolio.
In her role as CRO, Crabtree will become a member of Acuity's Executive Committee and collaborate closely with the leadership team to develop the company's growth strategy. She will focus on expanding Acuity's presence by building its portfolio of customized research, data, analytics, and agentic AI solutions. Her role will also involve leading the expansion of the company into new geographies, customer segments, and products. Robert King, CEO of Acuity Knowledge Partners, lauded Crabtree's broad experience and commercial leadership. "Emma has a track record of developing high-performing teams and strengthening strategic client relationships. Her experience will prove invaluable as we continue to build on our growth path," said King. Crabtree shared excitement in coming on board Acuity at the moment of its growth. "I welcome the opportunity to collaborate with our skilled teams to deliver commercial excellence and unlock new opportunities for growth," she stated. Crabtree's leadership in sales at BNP Paribas and RBC will enable Acuity to maintain its reputation as a reliable partner in the worldwide financial services industry.