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Metricool and Adobe Express streamline social media content and analytics workflow

Workflow Management

Business Honor
30 May, 2025

New integration connects content creation with analytics, improving workflow efficiency across social media platforms.

Metricool, a global social media management platform, has partnered with Adobe Express to make social media workflows easier and more efficient. This combination allows users to move smoothly from creating content in Adobe Express to analyzing its performance across social platforms like Facebook, Instagram, TikTok, X, LinkedIn, and Pinterest using Metricool's analytics tools. The goal is to save time and help users manage their content and results in one connected workflow.

The partnership brings Adobe Express’ design features into the Metricool platform and adds Metricool's analytics to Adobe Express through a new add-on. Users can now design schedule and track posts without switching between tools. This removes the difficulty of jumping from one platform to another and supports faster more informed decisions. Whether it’s tracking engagement viewing top content scheduling posts or analyzing competitors everything is now accessible in one place.

Metricool CEO Juan Pablo Tejela said the combination helps marketers work more efficiently by removing workflow barriers. Adobe’s Aubrey Cattell shows how the partnership makes it easier to publish impactful content that boosts business performance. Users can now understand what content works best and when to post it, improving results across all channels.

Adobe Express combines tools from Photoshop, Illustrator, and other creative software in a simple app that anyone can use. Metricool, which serves over two million users worldwide, brings the power of detailed analytics and campaign planning to the same workspace. This integration shows how creative design and digital marketing can come together to simplify daily tasks. It gives marketers and content creators a more connected and productive way to manage their work, from creation to performance review, all in one streamlined system.