CCU adopts cutting-edge technology to streamline operations and boost sustainability across 26 sites.
Compañías Cervecerías Unidas (CCU), a leading multi-category beverage company, is set to revolutionize its supply chain operations with the implementation of Blue Yonder’s Warehouse Management system. Facing a landscape of complex challenges—from stringent quality regulations to rising operational demands—CCU aims to optimize its processes across 26 sites in Chile, Argentina, Bolivia, Colombia, Paraguay, and Uruguay.
Founded in 1902, CCU has grown into a major player in the beverage industry, offering a wide range of products from beer and wine to soft drinks and bottled water. However, as the company’s operations expanded, its existing systems struggled to keep up with the increasing complexity of its supply chain. Enter Blue Yonder, whose advanced SaaS solution promises to deliver the integration and innovation needed to support CCU’s growing needs.
By adopting Blue Yonder’s Warehouse Management, CCU is set to gain comprehensive visibility and control over its inventory, enhancing accuracy and efficiency with real-time tracking. The solution will streamline operations, boost productivity, and minimize environmental impact by reducing waste and carbon emissions.
“Blue Yonder’s technology is key to modernizing our supply chain operations,” said Matias Rojas, CCU’s Chief Information Officer. “Their advanced features will help us better manage our diverse product range and improve our logistics processes, ultimately enhancing customer service.”
Hans Castillo, Director of the Logistics Center of Excellence at CCU, added, “With Blue Yonder’s Warehouse Management, we’re at the forefront of technology that boosts our logistics efficiency, improves picking processes, and strengthens product traceability.”
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