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The theme of the campaign is “live consciously,” and it aims to cater to customers in pursuit of premium home-decors that align with their lifestyle
Establishing its presence in 50 metro and non-metro cities across India, Sansaar, the exclusive home decor fabrics brand under D’décor has announced an important expansion into the country’s retail market. The brand is renowned for its modest and luxurious fabric range, which is manufactured in India. With this remarkable expansion, their products will be available through multi-brand stores in major metro as well as tier 1, 2, and 3 cities.
This expansion is accompanied by a television commercial featuring Bollywood icon Ranveer Singh, who will be the brand ambassador. The theme of the campaign is “live consciously,” and it aims to cater to customers in pursuit of premium home-decors that align with their lifestyle and values. The business head of Sansaar, Sanjana Arora, reiterated the brand’s commitment to serving distinguished customers while expressing her pride in the brand’s accomplished craftsmanship. She also expressed Sansaar’s excitement to serve a wider audience across the country with their unique collection of soft furnishing fabrics, including curtains, upholstery, bed sheets, rugs, blinds, and wallpapers. Meanwhile, Ranveer Singh also shared his passion for this collaboration by stating how Sansaar’s vision aligns with his belief that home is a reflection of one’s values and aspirations.
With this significant expansion, Sansaar aims to strengthen its standing as a leader in the country’s home decor market by offering top-quality exclusive products crafted to uplift homes with finesse and purpose.
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