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With the launch of their 17th SCP, Cartoon Network and POGO engage one million children in themes of kindness and sustainability.
Mumbai: The 17th edition of Cartoon Network and POGO's School Contact Program (SCP) has started off, with the goal of reaching 1 million students in 1,400 schools spread over 17 cities. This week, Cartoon Network's "Titans of Tomorrow," which focuses on sustainability, and POGO's "Heroes of Kindness," which encourages generosity and understanding, will be featured in the show. Through entertaining activities and favorite characters, this program hopes to inspire and educate young minds.
The program's continuation satisfies Uttam Pal Singh, Head of Kids Cluster, Warner Bros. Discovery, South Asia: "We're thrilled to launch the 17th edition of SCP and build on last year's success." With concepts like "Titans of Tomorrow, and ‘Heroes of Kindness,” he added.
Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, highlighted the program’s impact: “For 16 years, SCP has effectively connected brands with children through engaging content, making a significant impact with new launches and initiatives. We’re excited for another year of meaningful engagement.”
The 40-minute sessions will include interactive activities, discussions on sustainability, and kindness prompts, culminating in a pledge ceremony. Students will receive goodie bags and certificates to celebrate their commitment.
Janhavi Vyas, Head of Marketing, Warner Bros, South Asia. Discovery, added: “SCP creates memorable experiences that inspire and empower young minds. We look forward to making a lasting impact across India.”
The program is supported by various of sponsors, including ITC Classmates, Dettol Handwash, Kellogg’s Multigrain Chocos, Winkies, Exo Antibacterial Dishwash Bar, Tata Soulfull Ragi Bites Choco Stick, and Britannia The Laughing Cow.
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