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Backbase Strengthens Wealth Management with Key Hires in US, Asia, Europe

Fintech and Financial Services

Backbase Expands Wealth Management Globally - BusinessHonor

Business Honor
03 October, 2025

Backbase expands leadership team to meet growing digital demand in wealth management markets.

Backbase, a top provider of digital banking software, is fortifying its footprint in the world wealth management business through pivotal senior appointments in the United States, Asia, and Europe. The expansion reflects increasing demand for digital transformation among some of the globe's biggest and fastest-growing wealth markets.

In the US, Joseph Sullivan has joined as Senior Director of Strategic Accounts. Sullivan, a veteran with more than 20 years of experience in private banking, wealth management, and fintech, comes with strong industry experience from his past stints at BondLink, 42 North Private Bank, FINTRX, and Interactive Brokers, and started his career with J.P. Morgan Private Bank.

In Singapore, Kai Jebens comes on board as Regional Sales Director. He has served in leadership capacities at Northern Trust, BNY Mellon, FIS, Bloomberg, and others. Recently, he was responsible for Southeast Asia client development at Northern Trust, engaging with sovereign wealth funds and asset managers. Piotr Wybieralski comes on board as Senior Sales Director in Switzerland, having over two decades of experience in core banking transformations, regulatory projects, and market data solutions.

Backbase's strategic appointments follow as the wealth management sector is increasingly under pressure to go digital. With global wealth already in excess of $305 trillion and a colossal intergenerational wealth shift taking place, the company's modular platform allows financial institutions to update incrementally without upsetting critical activities.

Market projections indicate sustained expansion: the U.S. from $92.5 trillion in 2025 to $101.6 trillion by 2029, Singapore from $34.38 trillion to $50.80 trillion in 2030, and Switzerland at a 3.6% compound annual growth rate through 2028. By deepening its leadership in top markets, Backbase is well-positioned to address the growing demand for fintech that increases productivity, customer satisfaction, and operational efficiency in the changing wealth management environment.