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Oracle Red Bull Racing Improves Operations with Oracle Fusion Cloud

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Business Honor
28 June, 2025

Oracle Red Bull Racing is using Oracle Fusion Cloud to improve productivity and employee, fan engagement and reduce costs.

Oracle Red Bull Racing, an established name in Formula One, is using Oracle Fusion Cloud Applications Suite to improve its business operations. Hoping to improve productivity and employee fan engagement and reduce costs by using Oracle's financial, HR, and consumer experience technological advances.

The team had to give up manual, spreadsheet-based preparation in order to meet the requirements of Formula One's strict cost cap. Oracle Red Bull Racing now has a link to a single, AI-powered cloud system with the Oracle Fusion Program that connects fan engagement, HR processes, and financial planning. Oracle Red Bull Racing's CIO, Matt Cadieux, stated, "We need to handle our resources carefully as we have a defined annual cost cap." "With the support of Oracle Fusion Applications, we can improve financial planning and make easier, better choices using the newest cloud and AI technologies, like generative and predictive AI."

Planning and resource management will be improved by Oracle Fusion Cloud Enterprise Performance Management (EPM), an element of Oracle's ERP package. Where the team will profit from increased workforce knowledge, simplified HR processes, and better hiring and worker fulfillment using Oracle Fusion Cloud Human Capital Management (HCM). On the fan side, the team is currently able to connect with its global following by using Oracle Fusion Cloud Customer Experience (CX). It uses CX to serve fans with specialized content, exclusive fan prizes, and an ongoing loyalty scheme that keeps people motivated.

"Speed, innovation, and productivity are necessary for success in Formula One," stated Steve Miranda, Executive Vice President of Oracle. "Oracle Fusion Cloud Applications, which allow ongoing innovation and AI-powered automation, will help Oracle Red Bull Racing retain its leadership." This deployment will be handled by Oracle Consulting, with ongoing support from Oracle Client Success Services. Oracle Red Bull Racing is updating its business off the track as an outcome of this cooperation, making data and AI essential components for future success alongside aiming for more victories on the track.