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Luxury Brand Opens Doors to a New Era of High-End Auto Retail in Sydney
Cadillac has announced the location of its inaugural Australian Experience Centre, marking a significant milestone for the luxury automaker’s expansion into the Australian market. The new centre will be situated within the vibrant Rosebery Engine Yards retail and lifestyle precinct in Sydney, setting the stage for Cadillac's debut in Australia.
Spanning 841 square meters, the state-of-the-art facility will feature an impressive array of amenities, including five garaged and seven external branded parking bays, three secure undercover servicing bays, and multiple delivery bays. The centre will also house advanced vehicle service facilities designed to offer Cadillac customers a premium experience.
This Sydney location will be the first of its kind in Australia for Cadillac, with plans to open a similar centre in Melbourne and another in Auckland as part of its New Zealand launch. The Rosebery Engine Yards, which opened earlier this year, is a heritage-listed site known for its contemporary mix of shopping and social spaces. Cadillac will stand out as the only automotive brand at this exclusive location.
Jess Bala, Managing Director of General Motors Australia and New Zealand, expressed enthusiasm about the new centre. She stated, “It feels natural to bring Australia’s first Cadillac Experience Centre to such a contemporary, open, and authentic space. It’s a pleasure to invite guests closer to one of the world’s great brands and showcase the luxury evolution of Cadillac firsthand.”
Cadillac’s entry into the Australian market will kick off this year with the launch of the all-electric Lyriq SUV. While other models such as the Optiq and Vistiq SUVs are potential future additions, only the Lyriq has been confirmed for right-hand drive production so far. The possibility of including petrol-powered models like the Escalade V8 in the lineup has not been ruled out but remains unconfirmed.
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