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My Aura personalizes driving with mood-based lighting, music, and comfort features, making every drive more relaxing and enjoyable.
My Auras is a new in-car experience platform launched by Audi India. With the aim to make every drive more comfortable, personal, and memorable. Audi believes that driving should be an enjoyable, engaging, and meaningful experience, and not just a task. The feature, which brings together technology, wellness, and lifestyle in one easy-to-use interface, is already available on some Audi models in India. The MyAudi Connect app or the infotainment display of the car can be used to access My Auras. The driver can choose pre-set one-touch "moods" that can easily alter the environment inside the car. The moods include things like happy and energizing, festive, and soothing. After selecting, the car automatically adjusts the air flow, music, interior lighting, temperature, and seating.
Balbir Singh Dhillon, the Brand Director of Audi India, stated that “My Auras reflects Audi's customer-first philosophy, in which technology adapts to personal lifestyles.” My Auras's clever Apple Music integration is one of its main features. In addition, based on customer choices, Audi's advanced airflow management system adjusts cabin comfort. Both short city rides and long highway trips are made more pleasant by activation of seat features like heating, cooling, ventilation, and massage based on the chosen atmosphere.
Audi markets My Auras as a health-focused feature as well. It attempts to reduce driver stress and improve general comfort by reducing distractions and improving controls. The platform also gives owners a lifestyle component. To make the drive more memorable, it has a unique birthday mode which activates automatically on the user's birthday. Festive themes can also be personalized for cultural or seasonal occasions. For Model Year 2024 and after, the feature will be available on all Audi luxury models, including the A4, A6, Q3, Q5, Q7, Q8, RS Q8, and Q8 e-tron. This highlights Audi India's goal of future-ready cabins that understand, adjust, and change with their drivers as digital wellness continues to influence luxury automobiles.
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