Oracle Media Fabric Combines AI and Streaming

Oracle Media Fabric Combines AI Content Creation and Video Streaming

Video Solutions

Oracle Media Fabric combines AI-powered content production and video delivery to help media companies reduce costs and personalize streaming experiences.

Oracle Media Fabric launch Connects AI-powered content creation with video delivery
Four integrated components Support production, media processing, and streaming
Personalized advertising Helps brands tailor content to audience preferences
Improved video delivery Aims to reduce playback delays during major live events
Availability timeline Oracle plans to launch the platform within 12 months

Oracle has launched Oracle Media Fabric, a platform that integrates AI-based content creation and video delivery for media enterprises and brands, in a bid to lower production costs, offer high-quality video services, and create unique viewing experiences. The launch highlights the growing demand for AI-powered media production and more efficient digital content solutions.

The new platform integrates AI-based content creation and video delivery capabilities so that firms can make use of their existing content and develop ads and programs for their audiences. These features could help businesses adopt AI video streaming technology to personalize content and improve viewer engagement.

“Creating content and delivering it to viewers were separate processes,” said Oracle CEO Clay Magouyrk. “With Oracle Media Fabric, we’re bringing content creation and streaming together, using AI across the entire production and distribution workflow.” He added that the platform could help creators reduce production time and costs while tailoring viewing experiences for different audiences in real time.

According to Oracle, Media Fabric consists of four elements: Oracle Creative Studio, Oracle AI Media Models, Oracle Video Edge, and Oracle Adaptive Media Platform.

Oracle Creative Studio assists content creators in creating storyboards, cinematic videos, visual effects, and virtual characters. Oracle AI Media Models provide video and image creation, editing, and search capabilities through Oracle Cloud Infrastructure (OCI).

Oracle Video Edge focuses on preserving video quality and reducing buffering delays during peak usage events. This is done by collecting real-time network and playback data to synchronize delivery capacity. On the other hand, Oracle Adaptive Media Platform assists brands in creating different versions of their ads and programs.

Oracle stated that the platform has protection mechanisms to protect customers' intellectual property rights and reduce the chances of infringement.

The company hopes that the platform will enable media organizations to improve audience engagement and discover ways to monetize their content. However, the value of the platform will be determined by the extent to which customers can use it to save money and improve viewers' experiences.

Oracle Media Fabric is planned to become available within the next 12 months. Business Honor observes that Oracle Media Fabric could help media companies connect AI production with streaming delivery, but its value will depend on measurable cost savings and effective content monetization.