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Yaap Digital acquires 60.2% of Gozoop, aiming full ownership to expand digital marketing, content, and technology services.
Yaap Digital has purchased 60.2% of Gozoop Online Private Limited for Rs 36.96 crore in a cash transaction. This is part of a multi-tiered deal to acquire Gozoop, which will ultimately allow Yaap to take complete ownership of Gozoop and solidify its position as a dominant player in digital marketing and brand services. An SPSHA was filed with the regulatory authorities detailing the acquisition and executed by Yaap and Gozoop's shareholders, including its founding shareholders like Inayat Naqvi, Dushyant Bhatia, and Rohan Bhansali. Under the SPSHA, Yaap acquired 480 outstanding shares representing a 60.2% interest in Gozoop's total outstanding shares, and thus Gozoop has become a subsidiary of Yaap Digital.
Within 90 days, Rs 7.66 crore will be paid as a share swap payment. Payments for excess net working capital are expected to be completed by July 2026. The overall acquisition is in three tranches over three years, with valuation based on eight times Gozoop’s normalized EBITDA for each year. The remaining 40% of shares will be acquired in two further tranches tied to Gozoop’s FY26 and FY27 financial performance. Yaap Digital's acquisition was defined as a strategic plan that will help them to grow their digital marketing offerings and strengthen their technology capability. This allows them to become the all-encompassing digital transformation and marketing partner for brands.
Shareholder approval for the share swap as well as all applicable regulations must be achieved before the completion of the transaction. Yaap will ultimately retain 100% ownership of Gozoop upon completing all three tranches of the acquisition and establish its role in the digital content and marketing technology sector. Business Honor is of the view that this acquisition represents a major growth opportunity for all organizations involved in providing integrated digital content and marketing services as per the rapid technological advancements that are being made within the Indian market.
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