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Andréa Mallard is appointed as the CMO of Microsoft AI, to lead clear, trusted AI branding as generative technology expands worldwide.
Microsoft AI, the company's artificial intelligence research and product group, appoints Andréa Mallard as its new chief marketing officer. To strengthen leadership as it expands its position in shaping how AI is developed. This suggests the company's continuous dedication in developing AI technology, also focusing on clarity and confidence around its application to individuals and businesses.
Mallard announced the appointment in a LinkedIn post, saying that she left Pinterest. She worked with Pinterest for seven years, to improve the company's worldwide reputation and also guided it through major developments and difficulties. She called AI "the most important technological change of my lifetime" and highlighted the importance of leadership and public trust in the technology.
She joins Microsoft AI, a division headed by DeepMind co-founder Mustafa Suleyman established in 2024. It handles Microsoft's main user facing AI products, like Copilot, Bing, Edge, and GroupMe. Clear communication and branding are more important as these platforms are highly influenced by generative AI. Her appointment reflects the ongoing Microsoft AI leadership changes 2025.
Her appointment comes with Microsoft's ongoing billion-dollar investments in OpenAI and the integration of AI models into its software and cloud services, including Azure. As part of the larger AI industry rush for senior marketing executives. Mallard's career move from Pinterest to Microsoft places her at the center of the company's upcoming growth phase. Where she will contribute to the development of Microsoft Copilot's consumer AI branding strategy. That is important to decide how Microsoft finds a balance between responsibility and quick AI innovation in the future. Its success may depend much on understanding and trust in the technology itself as AI grows increasingly common in daily life.
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