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Salesforce to Acquire Spindle AI in Push for Smarter, Autonomous Enterprise Software

Salesforce

Business Honor
13 November, 2025

Salesforce acquires Spindle AI to provide autonomous decision-making, active analytics and smarter understandings for enterprise.

Salesforce announced that it signed a definitive agreement to acquire Spindle AI, which is a startup developing autonomous decision-making technology. This acquisition is part of Salesforce's overall strategy to enhance its analytics offerings, and develop more intelligent enterprise platforms that are utilizing its commitment to artificial intelligence services. The acquisition aims to improve the analytics capabilities of Salesforce and incorporate Spindle AI into its existing infrastructures, most notably Agentforce. Spindle AI’s technology will enhance Salesforce's ability to enable autonomous forecasting and decision modeling that can predict outcomes while simulating complicated business situations.

This integration with Agentforce will specifically work to improve agent observability, facilitating self-improvement, and ultimately generate a more intelligent system to help agents and teams make better decisions faster. By taking advantage of the Spindle AI technology, Salesforce will transition from reactive reporting to proactive analytics so organizations can anticipate their challenges and other opportunities before they develop. Spindle AI benefits organizations in several notable ways. Their autonomous decision-making tools allow organizations to model complicated business situations while predicting the business outcomes of strategic decisions, like changes to pricing, a go-to-market strategy, or operational changes.

The acquisition of Spindle AI ultimately strengthens Salesforce's ability to provide a more intelligent, autonomous, and efficient platform, strengthening Salesforce's ability to remain a leader in AI-based solutions for the enterprise while providing customers with sophisticated tools to navigate the complexities of an increasingly complicated business environment. By incorporating Spindle AI's groundbreaking technology, Salesforce is building the capability of providing businesses with more proactive, data driven insights beyond analytics. The acquisition is expected to close in the fourth quarter of Salesforce's fiscal year 2026.