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Style and Beauty
Business Honor
07 October, 2025
Dr. Madeleine Montinola leads the way with natural aesthetics and advanced beauty treatments.
The Philippine beauty market is booming, with new clinics opening in Metro Manila, and consumers seeking high-end cosmetic treatments like never before. This change is made possible mainly because of influencers, celebrities, and beauty experts who feed into a positive strategy for aesthetic changes. As more individuals strive for their ideal look, attention is being drawn to natural enhancements that boost confidence without compromising originality.
Dr. Madeleine Montinola, a well-known cosmetic surgeon and owner of Montinola Aesthetic Laser Center, has emerged as one of the leading advocates for natural-looking results. During an exclusive interview, Dr. Montinola pointed out that beauty is enhancing one's individual features and not drastically changing them. "Self-appreciation is when you can tell yourself you're beautiful and sexy," she said, adding her method zeroes in on natural aesthetics that complement each individual's facial features. Among the newest trends in beauty in the Philippines is the European lips appearance, which is characterized by soft curves, defined edges, and discreet volume. The trend away from overfilled lips and cheeks indicates an inclination for subtle, refined enhancements that augment natural features.
Aside from facial beauty, there is also a growing interest in advanced laser treatments. The Gold Laser Pro, also known as the Yellow Laser, is a breakthrough for skin issues such as acne, rosacea, and spider veins. It rejuvenates the skin, easing redness and stimulating a healthy sheen. On the other hand, Tornado Facial, a hydradermabrasion treatment, is ideal for exfoliating, cleansing, and moisturizing, leaving the skin smooth and glowing. As aesthetics change, the beauty business of the Philippines continues to be in the forefront of innovation, integrating the latest technology with adherence to natural, enhanced beauty.