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E commerce
Business Honor
07 October, 2025
Nykaa’s e-commerce growth accelerates with strong beauty and fashion sales amid early festive demand surge.
On October 6 2025, shares of Nykaa's parent business, FSN E-Commerce Ventures, jumped 6.25% to a 52-week high of ₹254.80. The rise came after the company's Q2 FY26 business update, which tinted robust growth driven by the expansion of digital retail and Christmas demand.
Nykaa reported an important increase in combined net revenue, which is expected to grow in the mid-20% range year over year. The company attributed this speeding up to the early start of the holiday season and ongoing momentum across its online platforms. Nykaa expects growth in gross merchandise value (GMV) of close to 30%, which is an improvement over the mid-20s range reported in recent quarters.
With expected net revenue and NSV growth in the mid-20% range, the beauty segment is still producing excellent results. Kay Beauty, Nykaa Cosmetics, and Dot & Key are among the flagship and acquired brands that knowingly contribute to the platform's ongoing success. With NSV expected to rise in the upper mid-20% range, the fashion vertical is also gaining ground. Increased customer acquisition and a broader brand catalog are credited by the corporation for this.
The general trend indicates healthy traction, even though net sales for fashion are predicted to increase at a somewhat slower rate in the low 20s. Nykaa added that recent adjustments to the GST law may increase customer spending even more, which might improve long lasting development in all of its e-commerce platforms.