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E commerce
Business Honor
27 June, 2025
Dutch investor targets rapid e-commerce growth, market value over $200 billion by 2028.
Prosus, a Dutch tech investor, has set ambitious new financial goals, seeking to be Europe's biggest tech firm with a market value of over $200 billion. In a recent investor presentation, Prosus detailed plans to increase its e-commerce revenue from $7.3 billion to $7.5 billion in the 2026 financial year. Prosus also anticipates adjusted earnings before interest, tax, depreciation, and amortization (EBITDA) from e-commerce to hit $1.1 billion to $1.2 billion.
During the 2025 fiscal year, Prosus made $6.2 billion in e-commerce revenue with an adjusted EBITDA of $655 million. The new targets demonstrate the company's shift from its role as a traditional investment company to that of an operator of lifestyle e-commerce businesses. Prosus is targeting key markets of Latin America, India, and Europe to drive this growth.
CEO Fabricio Bloisi showed optimism about the company's potential to grow in the Capital Markets Day event. Prosus plans to double revenues between 2025 and 2028 to about $12.5 billion and grow its adjusted EBITDA more than three and a half times over the same period. Dividends from Prosus's 24% holding in media group Tencent are also expected to rise 24% year-on-year to $1.2 billion. Such a robust financial position underlines its continuous investments and expansion.
Prosus became an even more formidable rival in the European food delivery market in the spring when it agreed to pay 4.1 billion euros ($4.72 billion) to acquire Just Eat Takeaway. The objective is clear: Prosus aims to become the biggest tech company in Europe and the second-largest outside of the United States in the world. With these strategic acquisitions and expansion goals, Prosus is ready to redefine the face of e-commerce in Europe and emerge as a leading global tech giant.