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Public Relations and Communications
Business Honor
13 June, 2025
Strategic partnership aims to elevate Langham’s luxury brand across key international markets
Langham Hospitality Group (LHG), the world leader in luxury hospitality, has appointed FINN Partners as its new communications partner for North America and the UK. FINN Partners, an independent global marketing and communications agency, will handle full-service communications to drive LHG's brand reputation in priority markets. The company will develop awareness of Langham's heritage, exceptional food and beverage experiences, wellness activities, and tailor-made luxury experiences. It aims to appeal to high-net-worth individuals, experience-driven travellers, and discerning urbanites.
The Langham Hospitality Group owns and operates iconic hotels in prime cities, including New York, Chicago, London, and Sydney. With new hotel launches lined up in Venice, Bangkok, Riyadh, and Tokyo, the group is set for major international expansion. FINN Partners will assist in building Langham's distinctive narrative of heritage and contemporary luxury across media channels.
Shelley Tso, Langham Hospitality Group's Vice President of Marketing and Communications, said, "We are excited to team up with FINN Partners to build our brand presence in targeted markets. With plans to triple our portfolio in the next 10 years, their experience will be instrumental to our success."
Jennifer Hawkins, North American Travel Managing Partner at FINN Partners, noted, "Langham is a true standout luxury travel brand. We're excited to share its story and increase its visibility in North America and the UK."
FINN Partners, with its extensive background in travel and hospitality, brings expertise from representing such brands as Turkish Airlines, Delta Air Lines, and Montage Hotels.
This alliance is a strategic step for Langham Hospitality Group as it gains steam and readies to redefine luxury hospitality on an international level.