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Kubota, Agtonomy Partner to Advance Smart Farming Solutions

AgriTech Chemicals and Fertilizers

Business Honor
05 June, 2025

Kubota and Agtonomy expand partnership to develop smart, sustainable farming solutions amid labor shortages.

While agricultural labor shortages increase worldwide, top-tier machinery maker Kubota is doubling down on agritech R&D to create more intelligent and efficient farming solutions. Working in partnership with California-based company Agtonomy, Kubota is targeting automation systems and data platforms to manage labor shortage, increasing costs of inputs, and heightened demand for sustainability in agriculture.

California, Oregon, and Washington are among the nation's most productive agricultural areas, particularly for specialty crops such as fruits, vegetables, and nuts. Yet, producers in these states are encountering increasing problems — labor shortages, rising material costs, and higher labor expenses. These challenges are hastening the implementation of smart agriculture technologies to increase efficiency and decrease dependence on human labor.

Agtonomy, a leading provider of autonomous systems and precision agriculture solutions, utilized advanced software platforms and automation to optimize operations for specialty crops.

Since 2024, Kubota and Agtonomy have collaborated to create integrated solutions that combine Agtonomy's automation software with Kubota's equipment, including tractors, sprayers, and AI-powered camera systems. These intelligent systems significantly lower labor requirements, decrease the use of pesticides, and increase operational accuracy.

This alliance is a perfect case study of how agritech is developing conventional agriculture, converting challenges into opportunities with innovation. Kubota and Agtonomy are now looking to expand their co-operation by partnering with agricultural machinery dealerships in North America. The goal is to identify the most critical barriers to sales and customer service and streamline commercialization of these solutions.

Kubota–Agtonomy represents a key move toward building sustainable, scalable agritech innovations, even amidst a future of more competitive labor markets and greater environmental stress.