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Ritz-Carlton Yacht Collection Launches Global Campaign, Redefining Luxury Travel

Luxury Travel and Tourism

Business Honor
05 April, 2025

The campaign highlights luxury travel, exploration, and transformative experiences aboard Ritz-Carlton yachts.

In a press release, The Ritz-Carlton Yacht Collection announced the start of its new worldwide brand campaign, "Unlike the Rest." The ad, according to the brand encourages visitors to travel the world with curiosity and purpose by showcasing moments that describe life aboard The Ritz-Carlton Yacht Collection.

Ernesto Fara, president and chief financial officer of The Ritz-Carlton Yacht Collection, explained that the core vision of the company is to craft truly exceptional experiences that inspire awe and enrich the traveler's journey. He further stressed that the campaign theme, "Unlike the Rest," summarizes this vision, where discovery, connection and personalization come together to create unforgettable moments that stay with travelers long after their voyage. Fara also stressed that travel as portrayed in the campaign is a deeply personal and inspiring experience with limitless possibilities that are improved on each journey with The Ritz-Carlton Yacht Collection.

The press release claims that the campaign appeals to contemporary luxury travelers looking for a journey and a closer bond with the natural world and themselves. Additionally, it draws tourists who would not have previously thought of taking a nautical excursion.

Gaby Aiguesvives, chief marketing officer of The Ritz-Carlton Yacht Collection shared that their guests view travel as a journey of discovery and authentic connection aiming to explore the world’s most captivating destinations in a unique way while encouraging new experiences that stir the spirit and inspire awe.

According to The Ritz-Carlton Yacht Collection, the campaign highlights the brand's development and expansion in the ultra-luxury market, after the reveal of the Evrima in October 2022, the Ilma in September 2024, and the planned July 2025 introduction of the Luminara. The company also announced that it is celebrating its best-ever Wave season booking success and that it will soon be launching itineraries in Asia and Alaska due to the expansion of its fleet.