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PRCA Partners with OnePoll to Elevate Data-Driven Public Relations

Public Relations and Communications

Business Honor
03 April, 2025

New partnership enhances PR strategies with cutting-edge research insights and tools.

The Public Relations and Communications Association (PRCA) UK has announced a strategic partnership with OnePoll, designating the research firm as its preferred research partner. This collaboration, launched during Statistics Awareness Month, highlights PRCA’s dedication to advancing best practices in data-driven public relations.

Through this alliance, OnePoll will deliver thought leadership sessions focused on research methodologies tailored for PR professionals. Members will gain exclusive access to a wealth of insights, including blogs, case studies, and comprehensive industry reports, designed to inform and refine campaign strategies.

Additionally, OnePoll will support key PRCA research initiatives, such as the PR and Communications Census and the Digital PR Report. The partnership also includes OnePoll’s active involvement in PRCA’s Research Group, where it will contribute to discussions on setting standards and fostering innovation within the industry.

To celebrate the partnership, OnePoll is offering PRCA members an exclusive deal: free UK news story distribution for all international research projects valued at £15,000 or more. For more details, members can visit OnePoll’s offer page.

Sarah Waddington CBE, PRCA Interim CEO, emphasized the importance of credibility in PR, stating, “Research is fundamental to achieving this. We’re thrilled to welcome OnePoll as our Preferred Research Partner and look forward to helping our members strengthen their data-driven storytelling.”

Louise Care, Director of Research Operations at OnePoll, echoed this sentiment: “We’re passionate about the power of research to enhance storytelling and amplify PR campaigns. This partnership cements OnePoll’s role in supporting PRCA members with actionable insights and robust data to shape the narratives of tomorrow.”