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Waymark 2 improves AI ad creation, reducing time by 50% and enhancing quality for media companies.
Waymark, an ad tech company focused on AI technology, has introduced Waymark 2, with which media partners and digital customers are now able to produce ready-to-air ads more quickly. Relative to Waymark 1, the new system entails 50% less time spent, higher-quality ads, and greater control.
Waymark declared that Sinclair, Inc. and Cox Media have joined its list of global clients as of 2025.In addition, Waymark has partnered with leading media companies like Spectrum Reach, Fox TV Stations, E.W. Scripps, Gray Media, Beasley Media Group, Nine Entertainment (Australia), and UK publisher National World plc. After the debut of its video ad platform in 2023, Waymark and Paramount worked together to build the new Paramount Ads Manager platform last year,
The first artificial intelligence (AI) video platform that lets people lock what they like and regenerate the rest is Waymark 2. This enables users to rapidly iterate with AI to achieve the intended outcome, without the agony of going forward and backward, which has been the norm for AI creative tools to date.
Also, Waymark has improved the SOTA models employed for virtually all 13 unique video-generating modules within the Waymark 2 tech stack. As per the company; these are more and tailored scriptwriting, more context-sensitive computer vision, more audio-visual synchronization, and so on.
The company will hold a webinar on February 26, 2025, to feature Waymark 2. Waymark CEO Persky-Stern and CTO Matt Kahl will present the new technology and talk about how AI is driving media innovation during the event.
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