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HBAgency Joins EU-Funded AppTake Project to Enhance Digital Advertising Security

AdTech

Business Honor
06 March, 2025

HBAgency leads the EU project, improving security and transparency in programmatic advertising through advanced technologies.

HBAgency is an independent ad tech company with a focus on programmatic advertising, is participating in AppTake, a major project funded by the European Union and supported by the European Cybersecurity Competence Center. Digital innovation solutions are to be tested and implemented. While there are a number of companies involved in the program, HBAgency is leading one particular use case that shows how AppTake's innovation could enhance security in digital advertising.

In order to combat important ad tech problems, including invalid traffic (IVT) and overall fraud prevention, HBAgency is implementing difficult security frameworks within the project. This use case illustrates how cooperation among sectors can encourage more secure and open digital advertising practices.

According to Gabriele Piga, CTO of HBAgency, working in digital advertising is a demanding and constantly changing industry. He went on to say that participating in this study allows researchers to investigate how modern technologies could address programmatic advertising's security and transparency issues.

In addition to improving security, this effort helps publishers by increasing brand trust, making the web safer, and strengthening defenses against damaging and dishonest practices in online advertising, HBAgency's involvement guarantees that programmatic advertising stays ahead of innovation by placing a high priority on honesty and trust in the ecosystem. New video and display ad solutions are the specialization of Italian ad technology business HBAgency. A variety of high-performance ad types are available from HBAgency, all aimed at optimizing publisher revenue depended on by publishers worldwide.