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Flyby Integrates Safety Features with Digital OOH ads via Smart Delivery Bikes

AdTech

Business Honor
06 March, 2025

Flyby transforms delivery bikes into mobile digital billboards, enhancing brand engagement with AI-powered safety features.

Flyby is a German AdTech company that integrates state-of-the-art safety features with digital moving out-of-home (OOH) advertising.Every delivery bike becomes a smart, cloud-enabled, mobile, digital OOH billboard with its Smart Delivery Boxes, which use telematics and artificial intelligence (AI) to track rider safety in real-time and provide a dynamic platform for brand engagement.

By converting traditional delivery boxes into cloud-connected advertising assets, Flyby, a German AdTech firm based in the United Arab Emirates, is revolutionizing the Out of Home (OOH) advertising market. By incorporating innovative technology into routine delivery processes, the Smart Delivery Box creates a scalable and powerful medium that aids in brand reliability building and increases brand visibility in busy urban settings.

Flyby's Head of Advertising, Saher Khattab, said the company is integrating digital and outdoor advertising with a mobile solution that fits the city's speed. Apart from equipping targeted campaigns with measurable impressions and live audience data, he emphasized that the approach is an effective addition to any marketing initiative.

In addition to increasing brand awareness and interaction, Flyby's Smart Delivery Boxes additionally stick to UAE regulations and have features that improve rider safety. Road safety is increased, and motorcyclists may navigate with greater confidence because of improved visibility, real-time telematics, and data monitoring.

This expansion adds a new dynamic channel to current OOH initiatives by providing a new, eye-level communication channel. Flyby's advertising platform offers advertisers more flexibility and deeper connection with audiences on the go, catering to both huge brands looking to have a stronger influence on Dubai's roadways and up-and-coming companies looking for credibility.