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Adjoe Opens New Offices in Tokyo and Singapore to Expand Into APAC

AdTech

Business Honor
06 March, 2025

Adjoe joins the APAC region with new solutions aimed at growing the mobile gaming and advertising industries.

Adjoe, a leader in mobile advertising worldwide, has announced that it is expanding into the Asia-Pacific area, opening new offices in Tokyo and Singapore. The action shows that Germany-based Adjoe is committed to high-potential mobile gaming and advertising markets, such as South Korea, Japan, and China. Adjoe has expanded considerably since its €100 million funding round in 2022, and its growth is based on that success.

Adjoe has established itself as a global leader in mobile advertising by adding big players in the app market. The APAC (Asia–Pacific) region is thought to have considerable development views due to its robust mobile gaming and app ecosystems. The rewarded ad solution Playtime is at the heart of Adjoe's product line stands out for its arcade-style integration into non-gaming application.

Adjoe now works with established global clients such as ShopBack, which is a leading APAC cashback reward program, Green Ponta Action in Japan, and Yuu Rewards Club in Singapore. These collaborations are reportedly reflective of Adjoe's ability to work with industry influencers from across different businesses, driving innovation and growth for their partners through unique and successful advertising solutions.

The Co-Founder of Adjoe, Adjoe Jonas Thiemann, explained that expansion of the business in the APAC region is a thrilling achievement since the region is at the forefront of ad innovation and is responsible for over 50% of global mobile gaming revenue. He added that Adjoe is interested in maximizing visits and retention for its clients and help them benefit from the profitable market via offerings such as Playtime. Adjoe is well-positioned to make a significant contribution to the mobile adtech sector because to their creative approach and seasoned experts in the APAC area.