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Home Executive-Insights CMO Sainsbury's Promotes Mark Give...

Sainsbury's Promotes Mark Given to Chief Marketing, Data, and Sustainability


CMO

Sainsbury, Mark, Chief Marketing

Sainsbury's promotes Mark Given to include data and analytics initiatives along with marketing.

Sainsbury's promoted its chief marketing officer, Mark Given, to the newly formed role of chief marketing, data, and sustainability officer as part of a broader effort to strengthen its data and analytics capabilities.  As part of a reorganization made last month, he will be tasked with overseeing the retailer's data and analytics program alongside his marketing and sustainability responsibilities.

As reported by The Grocer, Given, who is a 12-year Sainsbury's veteran, was responsible for the supermarket's sustainability program since 2022 and is now responsible for its Nectar reward scheme, including Nectar 360, the brand's retail media arm. Given's role is growing as Sainsbury's merges multiple data and sustainability departments into a single, coordinated function. The advancement of the retailer's data strategy throughout its supply chain, retail locations, and overall business operations will be very much facilitated with this new team.

The recent departure of important individuals, such as Christine Kasoulis, the retailer's director for clothing and home, and the advancement of multiple other top officials, are all part of a larger reshaping plan that includes Sainsbury's reorganization.  Furthermore, Graham Biggart was named MD for Argos and chief strategy and supply officer, while Rhian Bartlett was promoted to chief commercial officer.  As part of CEO Simon Roberts' Next Level strategy, which also involves eliminating 61 in-store cafes and restructuring operations in response to mounting financial challenges, the supermarket decided to cut 3,000 positions.


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