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Juniper Networks Refreshes Partner Program to Boost Growth

Juniper

Business Honor
29 January, 2025

Juniper Networks has refreshed its Juniper Partner Advantage program, introducing new resources and rewards to drive partner growth and profitability.

Juniper Networks today unveiled a major refresh of its Juniper Partner Advantage (JPA) program, designed to drive growth and opportunity for its partners. With the 2025 update, Juniper has created a series of new resources and support mechanisms aimed at bettering cross-selling opportunities, easier onboarding, and faster profitability for partners.

Included are a points-based Seller Rewards Program, integrated into Juniper's Champions Community. This community itself comprises over 7,000 industry experts in the field who can be enlisted to help its partners earn cross-selling rewards among Juniper solutions and services provided. Exclusive deals include discounts in products, the deal registration incentive, and also investment funds geared towards fueling growth opportunities for the partners.

Moreover, the company has implemented new, more robust onboarding processes. The self-service tools and dashboards allow the partners to absorb Juniper's practices and solutions much more easily. The whole new structure reduces operational complexity, simplifying procedures and thus supporting partners' growth in business through a streamlined and consistent approach.

Juniper Networks also has enhanced the Partner Service Programs, which have been aligned toward maximizing the leverage of support services. The services include Service Incentive Rewards that reward the partners for selling Juniper Care or developing Level 1 and Level 2 support services that increase profitability even further.

The changes reflect, said Gordon Mackintosh, the company's Juniper global channel chief, commitment by the firm to empower the partner to gain benefits from these rapidly changing marketplace opportunities. Most significant among market trends, Juniper noted Mackintosh, will be demand for AI-native solutions, seamless connectivity, and highly advanced data centre capabilities-all present very significant opportunity areas for its partners.

The firm reported a 38% year-over-year growth in product and service sales, signaling strong momentum. Juniper’s 2025 program aims to build on this success, fostering stronger collaboration with partners and helping them achieve transformative growth in the coming year.