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Juniper Networks Unveils 2025 Partner Advantage Program Enhancements

Juniper

Business Honor
28 January, 2025

Juniper Networks' 2025 Partner Advantage program drives growth, innovation, and profitability with AI-native solutions and expanded support.

Juniper Networks is unveiling the new updates in the Partner Advantage program for 2025 with the main themes including AI-native solutions and a redesign of mechanisms aimed at boosting profitability for its channel partners. These updated solutions, self-service tools, a reduced complexity reward structure, and broadened MSP support will allow it to pursue greater growth with heightened customer satisfaction.

A key component of the 2025 initiative is the points-based Seller Rewards Program, integrating with Juniper's Champions community, now approaching nearly 7,000 technical professionals. That allows partners to earn exclusive rewards, including product discounts, deal registration incentives, and investment funds that support new business opportunities. The new structure is designed to foster both short-term sales and long-term growth for partners while strengthening relationships across the ecosystem.

The Elite Plus Program has only been launched for a few months, but its results are promising, with the product and service sales growing at 38 percent year over year. This program offers personalized annual business plans along with tailored incentives, self-service resources, and flexible pricing to Managed Network Providers, who get expanded support and tools.

Juniper is also strengthening its Partner Service Programs, enabling partners to resell Juniper Care or develop their own Level 1 and Level 2 support services. In addition, the company has implemented streamlined onboarding processes combined with self-service dashboards, which further speed up partner adoption of Juniper's technology.

Juniper Networks is also gearing up for its HPE acquisition, as the $14 billion deal is likely to close in 2025. The acquisition promises to enhance Juniper's capabilities in reaching into the rapidly expanding market of managed network services.

In summary, Juniper's JPA 2025 program reflects an assertion of its dedication to enabling partners, driving transformational growth, and aiding customers in achieving success.