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Apple unveils the iPhone 16 series featuring A18 chipsets and innovative design enhancements.
The iPhone 16 series was unveiled during a special event held in September at Apple Park, with some impressive features presented: the A18 chipsets, refined design, an Action button on every model, and a Camera Control button. Preliminary sales figures indicate that the iPhone 16 series is meeting the expectation that Apple had been expecting, in particular, for the Pro models.
According to Ming-Chi Kuo, an analyst with TF International Securities, the demand for the iPhone 16 Pro is so far at parity last year's iPhone 15 Pro. Demand is being helped along by apparently much shorter shipping times, further evidence that the issues with supply chain supply at the beginning were only a concern with launch. The standard models, however, are selling relatively less. As a result, Apple has trimmed component orders by 3-5% as of mid-November for the iPhone 16 and iPhone 16 Plus.
Going forward, Kuo expects Apple to focus on increasing demand in the United States. He believes this will provide an incentive for the release of Apple Intelligence in the iOS 18.1 update, which he is expecting would be rolled out on October 28.
Production of IPhone 16 would instead be level at 88-89 million units for the fourth quarter of 2024 while still below the level of production for the iPhone 15 series at about 90-91 million units. However, as Apple is rolling out its new series, it will have to change the policies to capture ever-changing market preferences.
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