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Unilever Ventures Boosts US Supplement Scene with $5M Investment in Create Wellness

Food and Beverages

Business Honor
12 September, 2024

Unilever Ventures’ Latest Move Signals Growing Interest in Creatine Market

Unilever, the global consumer goods powerhouse, continues to strengthen its presence in the vitamins and supplements market with its latest investment in the U.S.-based gummy supplement company, Create Wellness. Through its investment arm, Unilever Ventures, the FMCG giant participated in Create Wellness’ Series A funding round, contributing to a recent $5 million injection into the company. This latest round brings Create Wellness’ total funding to an impressive $7.2 million.

Founded in 2022 and led by CEO Dan McCormick, Create Wellness specializes in gummy creatine supplements designed to boost strength, enhance cognitive function, and aid muscle recovery. Since its inception, the company has generated over $15 million in net revenue and counts major retailers such as GNC and Wegmans among its partners. Its products are also available through Amazon and its own online store.

McCormick expressed enthusiasm about the partnership, stating, “Unilever Ventures’ support affirms our belief that creatine is moving into the mainstream. This funding will enable us to expand our team, innovate with new creatine-based products, and forge key retailer partnerships to better serve our customers.”

Unilever’s investment aligns with its strategic push in the supplements sector, joining a portfolio that includes Olly, SmartyPants, and Onnit. The company’s recent acquisitions and investments underscore its commitment to leading the market with cutting-edge health solutions.