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In honor of the 100th anniversary of the Harlem Renaissance, U.S. Bank commemorates Black brilliance with zines in The New York Times.
In a brand-new partnership, T Brand Studio and U.S. Bank are releasing two limited-edition zines in honor of the Harlem Renaissance's 100th anniversary. This innovative program, which made its debut in The New York Times Sunday edition on August 18, is a part of U.S. Bank's larger effort to close the wealth gap and assist marginalized populations by providing culturally relevant material.
The twelve-page zines, each titled "The Legacy Fulfilled: The Modern Renaissance," tell tales of Black success and wealth creation throughout generations. With its handmade technique and unique typography created by designer Tré Seals, they evoke the style of the Harlem Renaissance.
Chief Diversity Officer of U.S. Bank Greg Cunningham emphasized the importance of cultural diversity in the workplace, citing the project as evidence of the Harlem Renaissance's enduring impact on contemporary Black culture. The zines include contributions from Black authors, artists, and creatives; also, they include a FlexXL ad unit and a sponsored post on The New York Times site.
This initiative is consistent with U.S. Bank's Access Commitment, which was unveiled in 2021 and is focused on supporting initiatives pertaining to inclusion, diversity, and equity as well as eliminating the wealth gap.
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