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Influence Society and Familiar use AI CRM to improve boutique hotels’ bookings, loyalty, and personalized guest engagement efficiently.
Influence Society, a top digital marketing company for premium hospitality, has partnered with Familiar, an AI-first hotel CRM platform in Paris, France. To transform data-based guest engagement for boutique hotels. This helps boutique and independent hotels increase direct bookings, guest loyalty, and marketing success by integrating AI-powered hotel guest personalization tools directly into Influence Society's marketing offerings. To build coherent client profiles, Familiar gathers visitor data from booking engines, property management systems (PMS), surveys, and other sources.
This allows hotels to use digital messaging and email channels to perform focused automated personalization campaigns. Hotels can improve the visitor experience without adding more work for employees by communicating with the right guests at the right times. Sébastien Felix, founder and CEO of Influence Society, stated, "Our clients need more than beautiful design or media campaigns." "Hotels can now use intelligent guest data engagement with Familiar to reach guests in timely and meaningful ways."
"The days of generic emails are gone," said Maxence Dussart, CEO and co-founder of Familiar. From pre-arrival recommendations to personalized post-stay offers using AI segmentation, guests today demand real-time, individualized communication. Through this collaboration, independent groups and boutique hotels can handle acquiring, conversion, and retention on a single platform while maintaining the creative freedom that defines luxury hospitality. This answers to the increasing demand for highly personalized hospitality marketing strategies that demonstrate the level of the visitor experience. Both the companies will focus on the guest lifecycle marketing automation and customer journey optimization with AI. With the aim to transform the way boutique hotels communicate with their customers with intelligence and compassion to provide better experiences. This collaboration marks the beginning of the next level of hospitality marketing.
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