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Luna Fashion House offers bold, limited-edition European womenswear with timeless style and luxury for women.
Luna Fashion House, a European women’s fashion brand, has now officially entered the US market. The fashion brand is known for its precise tailoring, high-quality fabrics, and responsible production methods. The brand aims to provide American women with an alternative to fast fashion or extremely expensive couture clothing.
The US fashion market usually forces women to choose between fast fashion that is of poor quality or extremely expensive couture clothing that is beyond the reach of the average American woman. This is where the new US branch of the fashion brand, Luna Fashion House, aims to fill the gap in the US fashion market by providing bold European limited edition for the professional woman that is of high quality, elegant, and luxurious, yet affordable. The designs are inspired by the philosophy of “The Power of Femininity,” this makes women look confident and comfortable in the clothing they wear.
It is heavily focused on the concept of luxury ethical women’s wear brands for women over 30, as this is an ever-growing market segment that is looking for long-term investment pieces that will last for several years to come. Many of the clients that Luna represents are professionals, entrepreneurs, and executives that are looking to represent their level of success and confidence with the clothing that they wear.
Ethical production is the other significant aspect of Luna’s brand image. The production takes place in Europe under ethical working conditions, and the design team is comprised solely of women. This is in support of the brand’s focus on sustainable European fashion brands that concentrate on feminine tailoring. The production of limited collections also helps Luna support the increasing interest in premium slow fashion womenswear with classic silhouettes. As Luna Fashion House grows in the U.S., the focus will continue to be on elegant clothing with quality, ethics, and longevity.
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