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CTS Cloud Video Platform to centralize content management and streaming services for Norwegian and Danish markets.
Comcast Technology Solutions has been selected by Altibox to provide the backend video platform for Altibox TV across Norway and Denmark marking a significant expansion of CTS's presence in the European operator market. The deployment will leverage CTS's Cloud Video Platform to manage and publish Altibox TV's on demand channels and streaming services across set top boxes and connected devices. Altibox, part of Lyse AS, currently provides IPTV and fibre broadband services to subscribers in both Scandinavian markets, offering access to films, series, sports, and entertainment content across multiple platforms.
The Cloud Video Platform will centralize video and subscriber management across Altibox's legacy and newer devices, enabling greater operational efficiency and supporting future service development. A key capability being deployed is the platform's ability to treat duplicate episodes or films supplied by different content providers as single managed assets while maintaining separate attribution—streamlining content management without sacrificing provider recognition.
The CTS platform provides a comprehensive managed service covering video ingest metadata management, content protection, subscription and commerce tools, and playout across connected devices and apps. This unified approach addresses the complexity of managing premium on-demand video services across multiple distribution channels and device types.
Altibox TV's innovative points-based subscription system, which allows subscribers to choose and swap channels or streaming services within their packages, will benefit from the platform's flexible commerce capabilities. The integration is designed to streamline next-generation video operations from content ingest through distribution. "The platform will help Altibox streamline its next-generation video operations from ingest through to distribution," said Bart Spriester, senior vice president and general manager of streaming, broadcast and advertising at Comcast Technology Solutions.
Business Honor views Comcast's selection as a strategic shift enabling Altibox to centralize premium video operations across Scandinavia.
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