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Fivetran and DBT Labs Merge to Strengthen Data Management

Database Management

BusinessHonor - Fivetran, DBT Labs Merge for Data Strength

Business Honor
14 October, 2025

Fivetran and DBT Labs merge to unify data integration and transformation for modern database management solutions.

Two prominent data companies, Fivetran and DBT Labs, have declared their intention to consolidate into a single entity. The goal of this agreement is to simplify and improve database management for organizations by combining their expertise in data transformation and integration. Fivetran, a California-based company, uses ETL (Extract, Transform, and Load) procedures to assist businesses in transferring data from multiple sources into a single location. It has increased its capabilities by purchasing the transformation tool business Tobiko Data and the reverse ETL supplier Census. This allows Fivetran to manage the entire data transportation cycle, from data ingestion to the return of cleaned data to business applications.

The most famous product of Philadelphia-based DBT Labs is an open-source data transformation tool. It assists users in transforming unclean data into trustworthy datasets for analytics and reporting. DBT has expanded throughout time to include aspects like governance and data modeling. Through their merger, the two businesses hope to provide a comprehensive platform for handling data, from loading and extracting it to transforming and modeling it for use in analytics and artificial intelligence applications.

Given that the businesses have been working together for years and cater a similar clientele, this merger is viewed as a logical next step. According to experts, the merged organization may emerge as a significant force in cloud data management, assisting companies in better organizing their data. However, as the two businesses organize their staff and technology, there can be temporary difficulties.

George Fraser, the CEO of Fivetran, will lead the combined company, and Tristan Handy, the CEO of DBT Labs, will serve as president. The objective is to create a strong, unified platform that can meet the increasing need for data infrastructure that is up to date and AI-ready. Before the deal is finalized, regulatory approval is still required.