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CIMM Launches Programs, Connecting Startups with Major Media Industry Leaders

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Business Honor - CIMM Launches Startup Media Programs

Business Honor
18 September, 2025

CIMM introduces Startup Program and Innovation Showcase, supporting startup businesses advancing TV, video, and advertising measurement technologies.

The CIMM Startup Program and the CIMM Innovation Showcase are new programs from the Coalition for Innovative Media Measurement (CIMM) in New York. Aiming to connect businesses with important individuals in the media and advertising industries to promote new ideas. Five startup businesses will be selected yearly for free membership in the CIMM Startup Program. These startups will have full access to CIMM's research, opportunities for networking, and events. Through a "buddy program," each selected business will be partnered with a senior executive from CIMM's Steering Committee for mentorship and guidance, along with hosting two product deep dives.

Startups working on TV, video or marketing analytics services must be under three years old to qualify. The last day for applications is November 30, 2025. In January 2026, the first group of selected startups will be announced. CIMM will introduce the Innovation Showcase, digital event for members twice a year in connection with the Startup Program. Carefully selected list of businesses will showcase their latest advances in technology. After every participant provides their solution in detail, the audience will participate in a live discussion session.

CIMM members and major investment businesses will suggest startups for both programs. The important and developing businesses will be selected for participation by CIMM's management team. CIMM managing director Jon Watts stated that "we are developing new ideas to reality while generating major advances in media measurement by partnering startups with our members." By introducing these new programs, CIMM sets the stage for the next innovation trend, developing technologies that have a chance to change the way we understand and learn about media in the age of technology.