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ArabyAds Launches Talent Division to Redefine Influencer Management in MENA

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Business Honor - ArabyAds Launches Talent Division to Redefine Influencer Management

Business Honor
14 July, 2025

Data-driven platform connects public figures and brands for smarter, lasting partnerships.

ArabyAds, the MENA AdTech leader, has introduced a new business segment, ArabyAds Talent, with a focus on transforming the way influencers and public figures are managed throughout the Middle East and North Africa. The new service brings together advertising technology and talent representation strategy to offer a contemporary, data-driven influencer management solution. ArabyAds Talent is a complete solution for public personalities like entertainers, athletes, creators, and intellectuals. It allows for long-term brand establishment, protection of reputation, and influencer currency maintenance in the rapidly evolving media landscape. The platform provides strategy guidance, legal counsel, communication, and collaboration under one umbrella.

"Representation today is not merely bargains and visibility," testified ArabyAds Talent CEO Shady Essam. "It's long-term planning, legal representation, and safeguarding one's public image in a competitive market." With a presence across more than 15 MENA markets, ArabyAds Talent unites impact players with leading brands so each benefits from impactful and valuable partnerships. Instead of positioning itself based only on followers and likes, the platform prioritizes value, cultural alignment, and strategic brand positioning.

For businesses, ArabyAds Talent solves the age-old issue of finding public figures that best represent their aspirations and values. It helps businesses reach the right audience through reputable influencers who can trigger authentic engagement and drive influence. This launch reaffirms ArabyAds' mission to deliver end-to-end solutions in advertising and technology to empower brands to grow and manage influence more intelligently.