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Drew Elliot joins Kiko Milano as chief brand officer, aiming to expand in the U.S. and premium markets with L Catterton’s support.
Drew Elliot is announced as the new chief brand officer of Kiko Milano, the Italian beauty brand that aims to expand its presence in the US. Elliot’s arrival marks a strategic move to strengthen brand positioning and creative direction during a period of enhanced global growth.
This leadership change aligns with the consumer-focused private equity group L Catterton’s acquisition of a large share in the company to support its global increase. With more than 1,250 stores around the world, Kiko Milano brought in over $1 billion in sales last year.
According to Simone Dominici, CEO of Kiko Milano, Elliot's appointment will "unlock the company’s full creative potential," making them a global beauty powerhouse. Kiko Milano is well known for its budget-friendly creative products like 3D Hydra Lip Gloss and also for the collaboration with popular figures like Sara Sampaio and Emma Roberts.
Before playing a role at MAC Cosmetics as creative director, Elliot worked at ENTTech Media Group, the company that runs Paper Magazine. His background in several creative positions makes him a prominent figure in expanding Kiko Milano worldwide. The brand, founded in 1997, is highly recognized for its high-quality, wide variety of skincare and makeup products to beauty accessories. With more than 1,250 stores, online presence, and innovation, the brand has built a loyal customer base and is gaining fame worldwide.
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