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Drew Elliot Joins Kiko Milano to Hasten Global Advancement

Style and Beauty

Business Honor
05 June, 2025

Drew Elliot joins Kiko Milano as chief brand officer, aiming to expand in the U.S. and premium markets with L Catterton’s support.

Drew Elliot is announced as the new chief brand officer of Kiko Milano, the Italian beauty brand that aims to expand its presence in the US. Elliot’s arrival marks a strategic move to strengthen brand positioning and creative direction during a period of enhanced global growth.

This leadership change aligns with the consumer-focused private equity group L Catterton’s acquisition of a large share in the company to support its global increase. With more than 1,250 stores around the world, Kiko Milano brought in over $1 billion in sales last year.

According to Simone Dominici, CEO of Kiko Milano, Elliot's appointment will "unlock the company’s full creative potential," making them a global beauty powerhouse. Kiko Milano is well known for its budget-friendly creative products like 3D Hydra Lip Gloss and also for the collaboration with popular figures like Sara Sampaio and Emma Roberts.

Before playing a role at MAC Cosmetics as creative director, Elliot worked at ENTTech Media Group, the company that runs Paper Magazine. His background in several creative positions makes him a prominent figure in expanding Kiko Milano worldwide. The brand, founded in 1997, is highly recognized for its high-quality, wide variety of skincare and makeup products to beauty accessories. With more than 1,250 stores, online presence, and innovation, the brand has built a loyal customer base and is gaining fame worldwide.