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New Tool Helps Advertisers Boost Effectiveness of AI-Generated Ads

AdTech

New Tool Empowers Advertisers to Boost AI‑Generated Ad Effectiveness

Business Honor
27 June, 2025

DAIVID’s API predicts human reactions to AI ads, improving engagement, recall and results.

A new tool has been released by creative data startup DAIVID to assist advertisers in assessing and improving the efficacy of AI-generated advertisements. Many organizations are finding it difficult to make sure their content continues to resonate with customers as the usage of generative AI in marketing expands quickly. The new Creative Data Feed API from DAIVID seeks to address that.

The problem is not just quantity, but quality as well, since 71% of marketers anticipate a fivefold rise in content generation in the next two years. Brands, agencies and ad tech platforms may now quickly determine an ad's performance because of to DAIVID's solution. It gauges emotional impact, brand recall, attentiveness and purchase intent all important indicators of an ad's likelihood of success.

To forecast how actual people would react to advertisements, the API makes use of new technology such as surveys, eye tracking, face coding and machine learning models. Before investing in media, this allows marketers to follow and improve creativity. "AI speeds up and lowers the cost of content creation but it doesn't ensure quality," CEO Ian Forrester clarified. An advertisement is a waste if it doesn't connect with consumers and even worse if it may harm a brand's reputation. Our tool restores the human element to the process.

70% of AI-generated advertisements elicit emotional reactions that are below average according to DAIVID research. Many also result in decreased trust and increased boredom. On the other hand, advertisements with high DAIVID tool scores shows 32% greater purchase intent 41% better brand memory, and 36% more attention. The tool is already being used to improve creative results by major clients like Nike, Snapchat, WPP and platforms like CreativeX and Kinetiq. "DAIVID's emotional insights are helping us understand what really drives ad success," stated Tom Saunter of WPP.