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Omoda and Jaecoo Expand PHEV Lineup to Accelerate Electrified Growth in Europe

Automation

Business Honor
20 May, 2025

Chery’s SUV brands intensify European push with new plug-in hybrid vehicle launches.

Chery’s fast-rising SUV brands, Omoda and Jaecoo, are accelerating their expansion across Europe with a focus on plug-in hybrid electric vehicles (PHEVs) as they broaden their product portfolio to meet growing demand for electrified drivetrains.

Both brands, which share platforms but differ in design and market positioning, have announced four new SUV models and several new drivetrain variants. The midsize Omoda 9 PHEV recently went on sale in select European markets, while the compact Jaecoo 5 and midsize Omoda 7, both available as PHEVs, will launch this summer. Additionally, the popular Omoda 5 will gain PHEV and hybrid versions, further enhancing its appeal.

Omoda and Jaecoo entered Europe last year with the Omoda 5 and Jaecoo 7, which combined for 15,799 sales in the first quarter of 2025. Notably, gasoline internal combustion engine (ICE) versions accounted for 74% of sales. However, with the European Union enforcing stricter CO2 emissions regulations, Chery is strategically shifting both brands toward low-emission powertrains to avoid fines and align with regulatory changes.

To support this transition, CEO Shawn Xu announced that electrified models, including PHEVs and battery-electric vehicles (BEVs), are expected to represent 50% of global sales by 2025. PHEVs, in particular, offer a strategic advantage by avoiding the recent EU tariff hikes on Chinese-built BEVs.

Omoda and Jaecoo currently operate in seven European countries, with expansion into 12 more markets, including Germany, France, and Belgium, planned for 2025. The brands are building a dealer network, aiming for 100 in Germany alone by year-end.

Targeting distinct customer segments, Omoda is positioned to attract younger, crossover-enthusiastic drivers, while Jaecoo will aim for more premium-focused consumers. With bold styling, increased electrified options, and an ambitious growth plan, Chery is aiming for 1 million global sales of the two brands by 2030.