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Brite Launches AI-Powered HR Solution to Transform MENA Workforce Management

HR Tech

Business Honor
21 April, 2025

Brite’s AI-driven HR platform updates operations, improves performance, and allows workforce management across MENA.

An important turning point in the development of HR technology throughout the MENA area has been reached with the introduction of Brite's new AI-powered HR Business Solution, which is a SaaS startup based in Cairo.

Brite uses automation and insights that are driven by data to maximize staff efficiency, improve performance management, and automate HR operations. Brite enters the market at a serious juncture, as the HR SaaS market in Egypt is projected to grow at a 10.6% CAGR through 2030, with a 2024 valuation of $34.7 million. The 3.6 million SMEs in Egypt, which account for 43% of the country's GDP, offer enormous potential for HR digitization. This requirement is met by Brite's all-in-one platform, which replaces antiquated systems that treat workers like numbers and streamlines complicated HR procedures.

The full range of HR technology solutions available on Brite's platform are planned to improve and accelerate worker management. For precise insight into team presence, its Attendance & Leave Management solution offers biometric verification and actual timely tracking. The automated payroll management feature allows smooth payments that are free from error while guaranteeing regulatory compliance.

Its analytical insights from the Performance Evaluation module assist managers in preventing burnout, monitoring staff, and increasing productivity. Brite's integrated Applicant Tracking System (ATS) updates the hiring process by automating the posting of job openings, evaluating resumes, and setting up interviews.

Brite's Managing Director, Mahmoud Abu Sharkh, highlights the importance of prioritizing people by stating that the company has developed a system designed to improve team productivity, efficiency and engagement. Brite is positioned to become a major force in the regional HR technology market by providing companies with the resources they require to improve labor management and release human potential, with aspirations to grow throughout MENA by the end of 2026.