Wednesday, October 08, 2025
Home Business Digital Marketing Coca-Cola Zero Sugar Campaign ...
Digital Marketing
Business Honor
19 March, 2025
Coca-Cola Zero Sugar’s campaign highlights fan excitement, offering digital experiences and free tickets.
According to information provided to Marketing Dive, Coca-Cola Zero Sugar is capitalizing on the excitement surrounding March Madness with a new campaign that centers on the notion that being the greatest sports fan may be "thirsty work" and that Coke Zero is the perfect beverage.
The "Fight Song" ad highlights the part fight songs, which are frequently led by fans, played during March Madness. Customers can vote for their favorite battle song in a daily matchup to win free tickets through a digital experience.
Its "Best Coke Ever?" campaign, which was started in 2021 to encourage a reformulation and redesign of the packaging, is being carried out. Creative resources in the most recent version make the case that the best Coke should be given to the best fans. The campaign's centerpiece is a 30-second spot called "Fight Song," which begins with a selection of fight songs from a number of Coke Zero Sugar NCAA Partner Schools participating in the March Madness tournament for men and women. The ad was a team work between agency Cartwright and production company Iconoclast.
Numerous businesses, including State Farm and Powerade, have attempted to take advantage on the March Madness frenzy. It was Buffalo Wild Wings that started the "So Many TVs" campaign. "Not Enough Eyes," which portrays the sports bar as the ideal location to watch the March Madness tournament, takes advantage on infomercial clichés with its computer-generated buffalo mascot, Hank.
As the market grows, especially among younger consumers who are less receptive to full-sugar sodas, Coke may benefit from highlighting its Zero Sugar product. Since Coke introduced its first product in the prebiotic soda market in February with it’s simply line of beverages, the market is exploding.