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Roeland Coopman Named Ridder’s New Chief Commercial Officer

CCO

URL: Ridder, Appoints, Roeland, Coopman, CCO

Business Honor
30 January, 2025

Ridder appoints Roeland Coopman as CCO to drive global growth and innovation in greenhouse technology.

Ridder, a leader in global greenhouse technology solutions, announced the appointment of Roeland Coopman as its chief commercial officer as of February 3. This position will provide Coopman with the management of Ridder's commercial and marketing operations throughout the country as well as in international markets while ensuring growth for the company through strengthening its position in the marketplace.

Coopman brings wide-ranging commercial, strategic, and international experience with him from his time at a number of multinationals. His food transition and large-scale agriculture expertise make him a perfect fit for Ridder's goal of providing innovative and sustainable greenhouse solutions. "Over the past few years, I have been inspired by the high level of technological innovation in this sector," Coopman said of his appointment. Ridder is the only technology provider worldwide that offers such a wide range of greenhouse solutions. I also appreciate the company's commitment to collaboration with customers and partners to achieve sustainable growth."

Chief Executive Officer Pascal Piepers said of Coopman, "Roeland is a very valuable addition to our executive team. His focus on delivering excellent results for customers and partners, combined with his team-oriented approach, will play a crucial role in the growth and further professionalization of our commercial organization.

This strategic appointment by Ridder aims to increase the company's global reach and enhance its position in the industry in greenhouse technology. Coopman's expertise will drive innovative commercial strategies that will support sustainable agriculture and technological advancement in the sector.