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January, 2025 – Adriana Pirela, a distinguished marketing strategist with over two decades of international experience, has reached a new milestone in her career with the successful launch of Brava, an organization that has redefined how companies access business technology solutions in competitive markets. This achievement is even more significant as it was carried out using a fractional executive model, an emerging way of working that is gaining traction in today’s market.
What is the Fractional Model?
The fractional executive model is revolutionizing how companies hire top-level talent. Instead of bringing senior professionals on board full-time, businesses are turning to experts who work part-time, optimizing resources while ensuring high-quality execution. “Today, companies aren’t just looking for employees; they’re seeking specific solutions for their needs, which is why the fractional model is a growing trend,” explains Pirela. “This approach allows businesses to hire senior leaders or even entire departments only for the time they need, which leads to effective results and circumstantial savings in headcount.”
Adriana’s Role in Brava’s Success
Since joining Brava as Chief Marketing Officer last year, Adriana and her fractional marketing team have efficiently led the brand creation process, its launch in multiple markets, and its positioning as a benchmark in the B2B enterprise solutions segment.
As a brand, Brava applies a customer-centric approach, simplifying the complex language typically used by business technology solution providers to make a more significant impact on small and medium-sized enterprises (SMEs). Brava is distinguished not only by its technical solutions but also by its ability to listen to and adapt to the needs of its users. “At Brava, our focus has been to understand the customer and guide them through the often-uncomfortable process of identifying the support they need, whether it’s connectivity, cybersecurity, or general business technology solutions. We want Brava to be the provider that helps them identify and even manage their needs,” Pirela points out.
This approach has not only positioned Brava as a key player in highly competitive markets but has also proven to be a long-term success strategy, built on the premise that the customer should be at the center of every business decision.
A Commitment to Business Growth
Adriana Pirela views the fractional model not just as a hiring trend but as an opportunity to help more businesses enter and grow in challenging markets, just as she has done with Brava since its inception. Her previous experience with companies like Blackberry, Samsung, TCL, and Digicel, as well as her time at Mindvalley, has enabled her to develop a comprehensive vision of marketing that combines innovation, digitalization, and a human-centric approach to every strategy.
“With Brava, we’ve shown that it’s possible to build strong brands and market products in the B2B space while keeping the customer at the heart of everything we do. I’m excited to replicate this success with other companies looking to expand into new markets or resurge with a modern, customer-focused approach. Fractional marketing departments open the door for more brands to access senior marketing strategists at a price they can afford, which is undoubtedly a trend on the rise in today’s challenging economy,” Pirela affirms.
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