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OpenAI’s AI video generator, Sora, is now publicly available in the U.S., allowing users to create videos from text prompts.
OpenAI has announced that its AI video generator, Sora, is now publicly available in the United States. Initially introduced in February and limited to select artists, filmmakers, and testers, Sora can now be accessed by anyone in the U.S. However, on Monday, OpenAI’s website experienced heavy traffic, preventing new sign-ups for a period.
Sora is a tool to generate videos from plain written prompts. A written description of "a wide, serene shot of a family of woolly mammoths in an open desert" results in a video in which the long-extinct beasts walk across sand dunes. OpenAI wishes to inspire creativity using this product in order to explore possible ways of storytelling and video production by man.
While OpenAI is probably best known for its chatbot, ChatGPT, the company has been rapidly expanding into other areas of generative AI. It has developed a voice-cloning tool and integrated its image generation tool, Dall-E, into ChatGPT. With a valuation nearing $160 billion, OpenAI continues to lead the growing AI market.
Before its public debut, tech reviewer Marques Brownlee tried Sora and described the results as "horrifying and inspiring at the same time." Brownlee said that although the tool was good at generating landscapes and stylistic effects, it performed poorly in the application of basic physics and realism in its outputs. Some filmmakers also reported defects in the visual output.
Sora is already available to OpenAI tool subscribers in the U.S. and most countries around the world but has not yet launched in the UK or Europe, awaiting compliance with regional laws. OpenAI also applied content restrictions, such as prohibiting uploads that include certain individuals, nudity, and other dangerous material, like deepfakes. However, while its prospects are exciting, it poses a danger of misinformation and scams.
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