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Changan Automobile Expands in the Middle East with Localized Strategies

Automobile

Business Honor
06 September, 2024

Using smart technology and specially designed cars, Changan expands its footprint in the Middle East in line with Vision 2030 and local requests.

With a strong focus on regional expansion, Changan Automobile is expanding its footprint considerably in the Middle East. Changan's President and CEO, Wang Jun, announced the company's strategic growth on September 5, 2024, which included the inauguration of its largest flagship store in Riyadh. In addition, user centers and parts distribution hubs are being established throughout the region in an effort to enhance the overall user experience.

The main objective of the company's strategy is to customize its products to the unique requirements of customers in the Middle East. Changan has put their cars through a strict evaluation program to make sure they can handle Saudi Arabia's intense heat. Additionally, the business is collaborating Huawei Cloud to roll out smart, connected car solutions, such as remote air conditioning and a Qibla compass feature for Muslim drivers.

Aligned with Saudi Arabia’s Vision 2030, Changan is committed to sustainability and advanced technology. The automaker is investing in low-carbon technologies and diversifying its powertrain options, including electric and hydrogen fuel solutions.

With over 30 years of experience, Changan aims to expand its Middle Eastern market share by offering localized, high-tech, and environmentally friendly vehicles, demonstrating its long-term commitment to the region.